The Importance of Digital Marketing When Selling Your Home

As the world becomes more and more digital, the first place that buyers go for home selling options is online. In fact, more than 93 percent of home buyers rely on the internet when looking for a possible home. Experienced real estate agents like Jason Sirois know this, which is why it’s important for you to know why and how to utilize digital marketing when selling your home.

With the invention of smartphones and high-speed, portable technology like laptops and tablets, people looking for houses for sale in the Highlands are online. Having strong digital marketing provides you with the opportunity to attract somebody online who may be interested in your home listing or who knows a friend who might be interested. Especially if you’re advertising or marketing in high-volume and high-traffic areas, the chances of your home listing being seen are very high.

Although digital marketing can help you reach a wide audience, it can also help you reach specific target audiences. For example, you’ll probably want to narrow down your audience based on location when marketing your home online. Most digital marketing is flexible, and real estate agents like Jason Sirois can help you with creating a listing and marketing strategy that will be the most effective for selling your home.

There are official house listing sites you can market your home on, but even using popular social media platforms like Facebook and Instagram is valuable when selling your home. Not only do these sites pull in many people multiple times a day, but platforms like Facebook have ad services that can help you spread the word about your home listing.

Since most people are looking online for properties like houses for sale in the Highlands, it’s important that you include professional photos on your home listing. A buyer isn’t going to spend time visiting a home listing that only has a few pictures of the property. They’ll also have the eye for discerning amateur photos from professional ones, as their digital sense has been honed from time online. Having pictures that represent your home well helps buyers to invest in the idea of buying your property.

A professional photographer will have the proper experience to know how to photograph certain rooms, the equipment to do so, and the editing experience and software to make sure the photos look their best online. Also, be sure to stage and clean your home before photos. A messy home never leaves a good impression, and staging can lend a more elevated and collected energy to your home spaces.

As people become more proficient at navigating online spaces, there is more opportunity to increase the number of digital marketing formats and strategies. Beyond taking pictures for a listing, those marketing their homes can also create custom listing websites. This helps buyers find exactly what they’re looking for quickly while providing the space for you to showcase your home as best as possible.

Another popular option, especially with the millennial demographic, is the use of virtual tours. By creating a virtual tour, you allow a person to view the inside of the home without having to visit it. This helps buyers imagine what it would be like to build a life in the house, and can increase your chances of a quick sale. The virtual tour can be a map of photos that a buyer clicks through or a recording of the home. If you do choose to record, make sure to map out your route to the house beforehand. Also be sure the media you’re using is compatible with different devices, and that it’s easy to navigate.

If a buyer is doing their homework (and real estate agents like Jason Sirois can tell you they are), then they’ll want to know more about the home’s area and overall view of the property. That’s why some sellers marketing their homes create lifestyle videos. This helps your listing stand out from others by providing buyers with more information about the houses’ features, the neighborhood environment, and what the surrounding community can provide.

If you don’t have the time or the expertise to create digital media for your home listing, then a step you can take is listing your home on multiple major real estate websites. These websites are often the first places buyers go to begin their search for houses for sale in the Highlands, so being on them increases your listing’s visibility and ultimately your chances for a sale.

There are a variety of listing sites that are free or come with a fee, and these sites come with different perks and services. Whichever listing site you choose, make sure to research how the platform works and what services are available to digitally market your home the most effective.

If you’ve bought or sold a home before, you’ve likely heard of MLS. Real estate agents have access to the Multiple Listings Service, which is a tool that provides powerful exposure when digitally marketing your home. Not having your home on MLS can make it difficult to generate calls, offers, and showings.

Work with your real estate agent to create a listing with high-quality photos and a memorable description for your property. A good description should provide all the logistical information about a home, highlight features about the home itself and the area around it, and be written in clear and emotive language. Be honest and straightforward when listing your home to attract buyer interest.

There are several reasons why you should take the time to market digitally, as well as several avenues of marketing that increase the chances of a sale. When you’re ready to sell your home, contact local agent Jason Sirois to guide you through the process.